That's the nice thing;
I am not a brick and mortar business, so as long as I have sufficient notice to arrange things, I can travel across MN to anywhere that has room to hold a class with a range relatively close (for courses that require competency testing.)
Not only do I offer a varied selection of courses geared towards handguns and the use of them, I also offer gunsmith services, firearm transfers, and an online portal to purchase firearms and accessories as well as consignment services.
I also offer affiliate deals to other programs and dealers when I am able to.
Self-Defense shouldn't come with a cost-prohibitive catch.
The idea behind lower costs is that more people will have access to vital information to help them make better, more educated decisions on anything from buying a good self-defense pistol to use of force encounter solutions.
Could I charge 100$? Essentially yes, I could do what others in the market do; you can also spin around, toss a rock and be able to hit an Instructor putting themselves out there.
I am confident in my material and ability to provide information to people who want it. But for me it is quality AND quantity; the more people who have GOOD, practical information the better.
Guns and gear can be expensive. You can go on YouTube and find a kernel of knowledge for free, but how reliable is it? I think this is a fair balance between both approaches.
These courses are for informational purposes that cover many facets of self-defense, but do not constitute as legal advice. In order to receive a Permit To Carry, the State generally requires some minor understanding of the laws and regulations that govern aspects of the act of carrying a weapon and use of said weapon in circumstances regarding Self-Defense.
Self-Defense is a justification for up to lethal use of force, and each case depends heavily on the specific facts of THAT case. It is literally impossible for one outlet of information to cover what a grounded legal counsel could provide you.
My goal is to help people understand how the system works so they can make better decisions.
Always seek counsel with an Attorney.
Also consider looking into Personal Protection Insurance; Homeowners Insurance will NOT cover intended use of force inside your home. They will, however, cover a negligent discharge so you can patch the holes in your wall.
Personally, I recommend every gun owner to become a member of the U.S. Concealed Carry Association. USCCA membership provides education, training, and self-defense liability insurance*. I have posted a link below for your convenience.
*The USCCA is not an insurance company. A policy has been issued to the USCCA. That policy provides the association and its members with self-defense liability insurance, subject to its terms, conditions, limitations, and exclusions.